Successfully realize growth and optimization

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Growth and Optimization

Successfully realizing growth and optimization

Companies pursue diverse growth and optimization strategies to safeguard their competitiveness and future viability. Their strategic focus is on market penetration through Sales and Marketing, market development through internationalization or identification of new markets, product development through innovation management as well as Research & Development. However, there are many challenges to be overcome in the practical implementation of this:

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Challenges

  • Sales excellence programs – Sales and Marketing often prove to be the Achilles heel of a company, although their performance is critical to success in growth phases and hard-fought competition scenarios. Many companies do not have effective Sales and Marketing control in place to successfully manage all operations, that is to say to manage them transparently, measurably and in line with the corporate strategy.
  • Innovation management –“Time-to-market” is the crucial success factor besides user relevance and product quality in development and innovation processes in the face of growing competition, significantly shorter product life cycles and market-specific product requirements. It requires intensive market monitoring, more agile processes and open avenues of collaboration between employees, clients and cooperation partners, to leverage valuable knowledge and potential for improvement.
  • Internationalization – Internationalization promises even greater market development potential, particularly for small and medium-sized businesses. However, many companies do not have the necessary market knowledge, project experience or intercultural skills to successfully implement their strategies at international locations.

Temporary management resources are called for in these areas of growth and optimization, which specifically enable companies to optimize existing processes and successfully develop new products, services and markets.

taskforce Services

taskforce offers flexible management capacities with comprehensive specialist skill sets and international project experience. Our first and second-tier interim managers bring their cross-industrial expertise, process reliability and resilient management skills to the implementation programs. They have international market knowledge  

and the industry and line experience necessary to translate the client's specific challenges into successful solutions. They support the structural adaptability of the corporate organization, and its ability to renew itself in the long term, beyond merely managing complex programs and solving numerous tasks.

Case studies - Growth & Optimization
Case Studies Overview

Reorganization of marketing & sales

Design of a strategic sales control system and standardization of processes and systems

Customer DORMA Holding GmbH + Co. KGaA
Industry Automotive
Solution Growth und Optimization
Function Sales

Product management

Introduction of a new financial service product including product launch, as well as coordination and integration with the concomitant introduction of SAP

Customer Financial services company
Industry Financial Services
Solution Growth und Optimization
Function Program and Project Management, Marketing und Communication

Sales review and optimization

Alignment of sales to the new product range, analysis of the existing sales structures and implementation of coordinated change measures

Customer Financial services company
Industry Financial Services
Solution Growth und Optimization
Function Sales

Sales Excellence Programm

Assumption of responsibility for project management of the "Sales Excellence" project with the aim of improving sales performance

Customer IT services and solutions company
Industry IT/ Telecommunications
Solution Growth und Optimization
Function General Management, Sales

Sales Manager and potential check

Sales management including analysis, restructuring and reorientation

Customer Global leading provider of medical technical and pharmaceutical products
Industry Health Care und Life Science
Solution Growth und Optimization
Function Sales

Revision of the product creation process (PCP)

Creation of a concept for the new PCP, coaching, monitoring of the PCP

Customer Market leader in the automation technology and automotive sectors
Industry Electronics
Solution Growth und Optimization
Function Technics and Production, Marketing und Communication

Cultural change of a retail company

Transformation of a multi-channel retail company into a technology company and reorganization of the sales team

Customer Online retailer
Industry Retail and Consumer Goods
Solution Growth und Optimization
Function General Management, Sales

OEM global account management

Expansion of an OEM to become a global key account and structured team development to achieve target standards

Customer Tier-1 automotive supplier
Industry Automotive
Solution Growth und Optimization
Function Sales

IT management of a large corporation

Interim management of corporation-wide IT financial control

Customer German energy supply company
Industry Energy Industry
Solution Growth und Optimization
Function Program and Project Management, Information Technology

Management of advertising sales

Restructuring of processes and structures, as well as set-up/expansion of cross-media ad marketing

Customer Bremer Tageszeitung AG
Industry Services
Solution Growth und Optimization
Function Sales

Optimization of internal sales

Interim filling of a vacancy and process optimization, as well as structured establishment of a new management culture

Customer Mid-sized lighting company
Industry Electronics
Solution Growth und Optimization
Function Sales

Sales excellence

Development and operational implementation of a new sales strategy

Customer Family-owned company in the special wrought-iron components sector
Industry Metal Production
Solution Growth und Optimization
Function Sales
Your Contact

Markus Heimbrodt

Axel Steffen