Our Manager – Only the Best

Joachim Kürten

Joachim Kürten leads for more than 25 years as CEO, CRO, CSO international manufacturing and trading companies and their projects to success. He has his core competences in the professionalization and internationalization of Sales, Marketing & Operations, in the restructuring and process optimization. He has acquired excellent know-how in the strategic orientation of companies in the B2B and B2C segment, in expanding businesses and turnarounds. He is contributing his broad know-how target-aimed and effective on a strategic as well as on an operative level. Along with his excellent industry expertise in Trade, Retail and e-Commerce, IT, Consumer Electronics and Telecommunications, Joachim has a high level of intercultural competence developed through years of extensive international business experience in EMEA, the USA and Asia.

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Field of Experience

  • More than 25 years of international leadership and result accountability in Sales, marketing and operations, in various senior executive positions (as Area manager, Procuration Officer, Managing Director)
  • Internationalization; Business development and profit-oriented growth strategies, operative implementation
  • Strategic Sales- and Marketing Management, Customer and Product Portfolio Strategies, Sales Controlling, Market Penetration and Pricing Strategies; Customer Classification Models
  • Turnaround / Change Management and Business Process Improvement / Re-engineering, Restructuring
  • Process optimization and cost reduction; improvement in the results
  • International project and program management
  • Procurement Marketing Asia: Product- development and import from Asia; quality management
  • Different company sizes, structures and cultures; Start-up, public companies, Headquarter and country organization
  • Pragmatist, hand-on mentality
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