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Kearney, November 2023

The rapid rise of the People's Republic of China in the automotive industry has positioned it as a leader, creating challenges for European OEMs. To compete successfully, European companies should focus on deep localization, utilizing Chinese suppliers and tech players, and more.

Chinese OEMs are particularly active in Europe and South America, and the interior of cars is a significant focus, offering contemporary amenities and leading in digital innovation. Additionally, Chinese suppliers, known for their speed and cost efficiency, present opportunities for collaboration and competition in the global market.

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