PwC, 2023
The automotive industry is undergoing a software revolution driven by three key trends. Firstly, original equipment manufacturers (OEMs) are heavily investing in end-to-end connectivity and autonomy.
Secondly, cybersecurity is becoming central to vehicle software. Lastly, new business and monetization models are emerging, with automotive data monetization expected to reach $20 billion by 2030, accompanied by a rise in software-as-a-service (SaaS) models for over-the-air software updates. Despite challenges, recommendations include building a software centre of excellence, modernizing software development, and more.
