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McKinsey, May 2023

Europe's startup landscape, especially in Germany, faces unique challenges and opportunities within the current macroeconomic environment, focusing on sustainability and profitability. Despite a decrease in the number of startups in 2022, early-stage funding, particularly for B2B models, remained robust.

Universities played a crucial role in promoting entrepreneurship, underscoring the ecosystem's resilience. To capitalize on these opportunities, founders should align their actions with their startup's maturity, prioritize sustainable business models, and promote diversity, fostering a more resilient and innovative ecosystem through collaboration with stakeholders.

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