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Bain & Company, 2023

The media industry is on the brink of a transformative shift towards an Immersive Era, with significant implications for content consumption and revenue streams. Immersive platforms, such as online games, are driving a potential 15% to 20% growth in the US media market by 2030. To prepare for this era, media companies are advised to focus on developing capabilities for "lean-in" content, real-time operations, and nonlinear storytelling while building franchise engines, investing in technology and talent, and beginning to experiment to secure a competitive edge in this transformative landscape.

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