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28.02.2024

Bain & Company, June 2023

Consumer products companies are shifting their focus from aggressive cost-cutting to serving the needs of multiple stakeholders, including consumers, employees, and the planet, which ultimately enhances long-term shareholder value.

Five key areas have emerged as a new transformation agenda. Successful companies like L’Oréal, Procter & Gamble, Nestlé, Coca-Cola, and Hershey have already embraced these imperatives, demonstrating significant benefits across stakeholder groups and sustaining growth amidst macroeconomic uncertainty.

Read the whole article here