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13.02.2024

Porsche Consulting, August 2023

There is a transformation of stationary retail in response to the evolving grocery retail landscape, where e-commerce is rapidly growing. How did the consumer behaviour in the German grocery shopping market change, looking at the need for grocery retailers to integrate online channels and adopt a holistic, data-driven approach to remain competitive.

This brings the importance of finding the right balance between physical and digital commerce formats while providing insights on simulating the ideal network to estimate the impact of future influences and countermeasures on contribution margins.

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