Uwe Riehs
Mr. Riehs combines over 35 years of in-depth management, market, and execution experience in the FMCG sector—along with extensive brand expertise—with the experience he has gained in the dynamic environment of a green-tech startup. In doing so, he complements his long-standing leadership and management expertise with the speed, agility, and entrepreneurial culture of a young, growth-oriented company.
This combination of diverse experiences shapes his approach as an interim manager: strategically sound yet pragmatic, and quick and consistent in execution. He possesses a deep understanding of markets and customers and knows how to strategically position, develop, and successfully establish brands in the market.
At the same time, he understands both the structures and decision-making processes of established companies and the demands of a startup environment, where a willingness to change, flexibility, and entrepreneurial action are crucial.
Thus, Mr. Riehs combines strategic brand and market expertise with strong operational execution skills and the ability to quickly adapt to different business situations, provide direction, and effectively drive change.
