Reorganization of marketing & sales
Situation
- Company in a phase of strategic realignment
- The "Group Marketing & Sales" department was set up as the strategic organization for the management of all marketing and sales issues
- Departmental reorganization needed to reduce the span of control
- Competent manager with sales experience sought for implementation
Solutions
- Responsibility for employee management
- Establishment of the department within the global corporate structures
- Professional management of the launch process for the global CRM system
- Development of a KPI system for sales control
- Development of a strategy for global service business
Results
- New budget process was adopted
- Concept for strategic sales financial control
- Roadmap for rapid roll-out
- Conceptual input to standardize processes and systems ("oneERP" project)
Numbers & Facts
Measure Success of the taskforce Interim Manager
1.100 Sales in € million
(in total)
(in total)
7.400 Employees
(in total)
(in total)
1 Customer satisfaction
(in grades)
(in grades)
9 Months
duration
duration
